Gloverall and Oasis: The Fashion Statement That Rocked the 90s

British fashion and music have always been closely intertwined, with iconic bands often shaping the sartorial choices of their fans. One such connection that has stood the test of time is between Gloverall, the quintessential British outerwear brand, and the legendary rock band Oasis. The story of their connection is rooted in a moment that captured the essence of 1990s British culture: Oasis wearing Gloverall duffle coats on the cover of their 1995 single "Roll With It."

Cover design by Brian Cannon

Oasis, known for their raw, anthemic sound and distinctly British swagger, were at the height of their fame when "Roll With It" was released. The single’s cover features the band members in Gloverall’s Morris Duffle Coat in Navy Black Watch, a design that perfectly matched their image. The duffle coat, with its heritage roots and rugged elegance, was the ideal outerwear choice for a band that epitomized cool, working-class style.

The Morris Duffle Coat, with its distinctive tartan pattern and sturdy construction, became a visual symbol of the band's identity. It was more than just a coat; it was a statement piece that resonated with the band's fans and added to the cultural impact of Oasis.

Liam Gallagher, Oasis's frontman and one of the most influential figures in British music, was particularly associated with this look. His Morris Duffle Coat from the "Roll With It" era is now part of a permanent display at the British Music Experience in Liverpool. This exhibit honours the profound influence Oasis has had on British music and culture, and the inclusion of Gallagher's duffle coat serves as a tangible reminder of the band's close connection to Gloverall.

As Oasis fans eagerly anticipate the release of their upcoming 2025 concert tickets this Saturday, Gloverall is taking the opportunity to celebrate this iconic fashion moment. The brand recognises the enduring appeal of the Morris Duffle Coat, a symbol of British style that remains relevant decades after it first appeared on the cover of "Roll With It." The coat's association with Oasis has cemented its place in both fashion and music history, making it a piece that transcends trends and continues to resonate with new generations. As fans prepare to see Oasis live once again, Gloverall’s duffle coat stands as a lasting symbol of the band's legacy and the timeless appeal of British style.